Printed Ads - Furniture
Throughout 2023, I embarked on the exciting endeavor of creating three distinctive furniture ads for publication in Landscape Architect magazine. These advertisements were thoughtfully designed to boost brand recognition for BEGA Furniture within a niche that may not have fully acknowledged our presence. Landscape Architect’s readership comprises design professionals and outdoor enthusiasts who play a pivotal role in shaping the outdoor environment, making it the perfect stage to connect with a highly targeted audience.
The core of these print ads lay in the bold, yet meticulously clean visuals. Each image was carefully curated to accentuate the exceptional build quality of our furniture. This aesthetic strategy was chosen to capture the attention of the magazine’s readers and convey our commitment to crafting products of the highest standard. Furthermore, the ads were more than just promotional materials; they served as an invitation to imagine the myriad possibilities of incorporating BEGA Furniture into their projects.
To maximize our reach, the print ad campaign was thoughtfully synchronized with a digital presence on the Landscape Architect website. This ensured that our message resonated across both print and online platforms, reaching a vast audience. With Landscape Architect boasting over 2,250,000 annual views and a customer base of at least 30,000, our campaign had the potential for a significant impact.
The culmination of these efforts aimed to introduce BEGA Furniture to a discerning and influential audience, fostering recognition and trust in our brand. It was a journey of strategic marketing, artful design, and digital engagement, and it reinforced our commitment to making a lasting impression in a space where quality and innovation truly matter.
Key Skills
- Graphic design
- Qr code management