Email Design
Leading a dynamic team, I spearheaded a transformative redesign of our email marketing strategy, introducing a timeless design concept that not only elevated aesthetics but also enhanced functionality. By utilizing Pardot, we were able to acquire valuable user data, enriching Salesforce and providing invaluable insights to help our sales team gather leads. This redesign seamlessly integrated with Salesforce/Pardot, creating a synergy between design creativity and technological efficiency. The meticulous approach focused on user experience, ensuring that our emails not only looked appealing but also navigated intuitively.
The results were nothing short of remarkable. Our email campaigns achieved an outstanding open rate of 27.9%, surpassing the marketing benchmark of 20.4%. Equally impressive was the click-to-open rate, soaring to 52.4%, a substantial leap from the industry benchmark of 14.9%. These metrics not only reflected the success of our design and integration efforts but also demonstrated a profound engagement with our audience. The team’s dedication to creating a visually compelling and strategically integrated email marketing system not only exceeded benchmarks but also forged a new standard of excellence in our marketing endeavors.
Key Skills
- Graphic design
- Customer Research
- Copy writing